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case study

+5

How a DTC Brand Proved Paid Search Returns 4x Paid Social, and How a PE Roll-Up Found 40% of Its Work Was Redundant

Jun 19, 2026

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6 min read

How a DTC Brand Proved Paid Search Returns 4x Paid Social, and How a PE Roll-Up Found 40% of Its Work Was Redundant

Case studies from Alex Lirtsman of CorralData and Felix Rösner of Marble, both about seeing what the data was hiding. Plus this week's podcast with Doyl Burkett, Managing Partner of Integrity Growth Partners.

Stu Willson
Stu Willson

Financial Services

+5

How a Tier-1 Bank Spent a Few Million to Unlock $40M a Year on Credit Risk, and How a Finance Copilot Went From 60% to 95% Accuracy, Lifting NRR to 144%

Jun 12, 2026

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6 min read

How a Tier-1 Bank Spent a Few Million to Unlock $40M a Year on Credit Risk, and How a Finance Copilot Went From 60% to 95% Accuracy, Lifting NRR to 144%

Two case studies this week — Dean Sloves of Bolt Group and Unmukt Raizada of TrustEvals.ai — plus next week's podcast with Doyl Burkett, Managing Partner of Integrity Growth Partners, and a marketing build from Tahnee Perry.

Stu Willson
Stu Willson

case study

+3

How a Fiber ISP Cleared Its Dispatch Bottleneck, and How Sunrun Found $80M in Hidden R&D Waste

Jun 5, 2026

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6 min read

How a Fiber ISP Cleared Its Dispatch Bottleneck, and How Sunrun Found $80M in Hidden R&D Waste

Two more operator case studies this week — Jordan Gurrieri of BlueLabel and Adam Schwartz of Parable — plus my conversation with CorralData's Alex Lirtsman on why most companies are only "data-adjacent," and a new piece on how to tell who's actually good at AI.

Stu Willson
Stu Willson

case study

+6

84% Lower Cost, 5x Deeper Investment Committee Prep: Two Builds From our AI Use Case Library

May 29, 2026

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5 min read

84% Lower Cost, 5x Deeper Investment Committee Prep: Two Builds From our AI Use Case Library

Case studies from Chris Taylor (Fractional AI) and Osman Ghandour (Soal Labs). Plus a fresh podcast with Tom Scott. Welcome to the new format.

Stu Willson
Stu Willson
Hosting our first panel on April 3 — AI & portfolio monitoring in PE

Mar 31, 2026

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3 min read

Hosting our first panel on April 3 — AI & portfolio monitoring in PE

The conversation has mostly been about portfolio companies. It's time to talk about the fund.

Stu Willson
Stu Willson

case study

+5

Where AI Value Actually Came From in 2025 (Strategic Moves 4-6)

Jan 29, 2026

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25 min read

Where AI Value Actually Came From in 2025 (Strategic Moves 4-6)

Six more case studies on deterministic systems, earned adoption, and compressing time-to-value

Stu Willson
Stu Willson

case study

+4

Where AI Value Actually Came From in 2025 (Key Strategies 1-3)

Jan 28, 2026

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39 min read

Where AI Value Actually Came From in 2025 (Key Strategies 1-3)

11 case studies showing how teams moved decisions upstream, removed human middleware, and built systems that finish work

Stu Willson
Stu Willson

Artificial Intelligence

+5

Why AI Is Finally Starting to Work (And Why Most Teams Still Miss the Point)

Jan 20, 2026

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23 min read

Why AI Is Finally Starting to Work (And Why Most Teams Still Miss the Point)

Just Curious 2025 Year in Review, Part 1 of 4: four diagnostic patterns from 100+ applied AI practitioners on what actually creates value once the novelty fades.

Stu Willson
Stu Willson

Artificial Intelligence

+3

Code Is Cheap. Context Isn’t: Tau9 Labs’ Factory-Floor Playbook

Dec 5, 2025

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17 min read

Code Is Cheap. Context Isn’t: Tau9 Labs’ Factory-Floor Playbook

Alex Gruebele & Chandler Gonzalez on how AI is unlocking a new era of custom software in manufacturing, cutting quoting from hours to seconds with builds measured in months, not years.

Stu Willson
Stu Willson

Private Equity

+1

From POC to Production: Csongor Barabasi’s Fast-Fashion Playbook for AI in PE-Backed Software

Nov 25, 2025

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13 min read

From POC to Production: Csongor Barabasi’s Fast-Fashion Playbook for AI in PE-Backed Software

How Bonsai Labs helps B2B software companies ship AI products in months and turn them into real ARR. Plus: this week’s member offer on a focused Data & AI Opportunity Strategy Sprint.

Stu Willson
Stu Willson

AI

+2

Start Small, Design for Scale

Nov 14, 2025

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16 min read

Start Small, Design for Scale

Jordan Gurrieri, Co-Founder & CEO of BlueLabel, on scaling AI through workflow-fit and change management, plus a member-only offer for PE & Private Credit teams prioritizing their first AI investments.

Stu Willson
Stu Willson

Finance

+3

The CFO’s AI Playbook: Fix Data Flows First

Nov 5, 2025

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12 min read

The CFO’s AI Playbook: Fix Data Flows First

Michael Cohen on why finance should act like a data team, and how one $50M manufacturer saved $500K, and another found $10M in three days.

Stu Willson
Stu Willson
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Proof of Work: Applied AI Case Studies

Proof of Work: Applied AI Case Studies

Applied AI case studies and operator intelligence for private equity, mid-market, and enterprise leaders. A Pluris publication.


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